Janet Yellen keeps US interest rates on hold
Antofagasta forced to halt copper production following earthquake
Disappointing data fuels fears of slowdown in Japan
Inditex profit soars on strong Spanish demand
Crowdfunding: how can your business make the most of social media?
Similarly, when it comes to raising investment for your business, whether you choose the crowdfunding or angel funding route your business needs to have a solid social media presence. The bigger your online presence is, the easier you’ll reach your funding target; engaging with potential investors and sharing your campaign as far as possible are both key elements to securing your goal.
London’s Social Media Week is currently in full swing, and this morning’s talk by Sysomos covered this topic in full. Their social media monitoring programme delivers the insight you need to develop new strategies, uncover opportunities and make smarter decisions. Sysomos market themselves as the ultimate social media solution for businesses. With their platform, you get instant and unlimited access to all social media conversations. The ability to see what’s happening, why it’s happening, and who’s driving the conversations. And the power to uncover meaning in the data – not only from the tone of conversations, but from advanced sentiment analysis by gender, age and location. During the talk, Sysomos explained the three most important ways that their service can help businesses tap into social intelligence. Firstly, their programme offers an authority score, which analyses those who are tweeting about your subject area or business and differentiates tweeters who are influential in your field from those that aren’t. Through this, you can easily choose which individuals and brands to communicate with and targets to get your message out there, rather than wasting time sending your message out to hundreds of people that aren’t relevant to you. Their service also offers the ability to benchmark events. Through this, you can analyse how well your recent promotion has been received, compared to your last one, as well as comparing your social media presence to others in a similar industry. The most important point that the speakers were intent on the audience taking home was the importance of using social media intelligence to gauge and monitor consumer happiness; essentially, it’s all about responding, rather than just listening. A recent, well documented case of companies going the extra mile through social media was between Three and 02. The tweets that followed show just how easy it is for companies to connect with customers on Twitter:https://twitter.com/O2/status/628244580102742016@dpmay @O2 we'll #makeitright Dan. Pizza & Ice-cream on the way 🙂
— Three UK (@ThreeUK) August 3, 2015
In an age where businesses can network and engage with clients with just a few clicks of a mouse and consumers use Twitter as their first port of call for a complaint, social media is an indispensable tool; a slow response can make or break a company’s reputation. Twitter is a global platform with 304 million monthly active users; harnessing that data is essential for any business in the 21st century. Even for small businesses, using a service such as Sysomos can cut time and costs and connect you with the people that will enhance your network, and in terms of investment, help you reach your goal and grow your business in the right direction.
Miranda Wadham on 15/09/2015
Kingfisher adjusts profit downwards, shares fall 3 percent
Retail giant Kingfisher plc (LON:KGF) are trading down nearly 3 percent this morning after releasing their interim results.
Whilst sales were up 3.5% and retail profit up 5.0% in constant currencies, the company adjusted their pre-tax profit downwards £384m, a decline of 2.3%. In a statement, Karen Witts, Chief Financial Officer, highlighted Kingfisher’s strong prospects in the medium to long term:“Our balance sheet remains strong, enabling us to continue investing for growth and to return so far this year, GBP160 million via share buyback. We are also today announcing growth in the interim dividend, ahead of earnings, reflecting our confidence in our medium term prospects.”
The company also disclosed intentions to open another 200 Screwfix stores in the UK. The Screwfix arm of the company remains strong; in the first half like-for-like sales at the chain rose 16.5% to £494m.
Kingfisher shares dropped 2.5 percent at market open. They are currently trading down 3 percent at 349.30 pence per share (1230GMT)
UK inflation falls back to 0%
Asian trade mixed on Monday, mainland China takes a hit
Shares in Asia were choppy on Monday, with disappointing economic data released on Sunday causing mainland Chinese shares to fall.
Figures released showed that growth in both fixed-asset investment and factory output – at 6.1% – were below analysts’ expectations.
The Shanghai Composite index closed down 2.67% at 3,114.80, while Hong Kong’s Hang Seng was flat, up just 0.16% at 21,538.97. The Shanghai index has lost nearly 40% since its peak in mid-June. The Chinese government also announced plans to restructure its state-owned enterprises, including partial privatisation, as the Prime Minister makes further moves to bring the rapidly spiralling Chinese economy under control. Further details on the plans were sparse, with guidelines issued by the Communist Party’s Central Committee and the State Council announcing that there were plans ‘clean up and integrate some state firms’. Arguably, reform of state-owned enterprises is one of China’s most pressing needs. “China’s economy faces relatively big downward pressure, so investor sentiment remains weak,” said Gu Yongtao, strategist at Cinda Securities told Reuters. Elsewhere in Asia, investors remain cautious in advance of the Federal Reserve meeting this week. Economists are split on whether the US is likely to raise rates for the first time in ten years on Thursday.