Tekcapital announced updates for two of its portfolio companies on Wednesday: Innovative Eyewear is improving its point-of-sale experience for customers, and Guident is to integrate extended reality (XR) technology to create an immersive autonomous vehicle safety solution.
Guident is proving that its autonomous vehicle safety technology knows no bounds in terms of innovation. The company has teamed up with XRF, an augmented and virtual reality specialist, to enhance Guident’s fleet management capabilities as it rolls out solutions across the US.
Augmented, Virtual, and Mixed Reality will be integrated into Guident’s Remote Monitoring and Control Centres (RMCC) to enhance the visualisation of autonomous vehicles and their environments.
In addition to Guident, XRF has partnered with the Spanish Army and is involved in Saudi Arabia’s exciting NEOM Line project.
“Our partnership with Guident allows us to introduce an innovative solution for real-time managing of autonomous robots and AV fleets,” said XRF’s CEO Gustavo Medina.
“By integrating XRF software with Guident’s RMCC, fleet operators can monitor and respond to situations more effectively. The interactive training mode offers an exciting way to develop skills and prepare for multiple scenarios. We’re eager to bring this combined solution to market.”
Innovative Eyewear
As Innovative Eyewear steps up the distribution of Eddie Bauer and Nautica-branded smart eyewear, Innovative Eyewear is improving customers’ point-of-sale experience through a partnership with Geenee to use state-of-the-art virtual try-on (VTO) technology.
A partnership announced today will see the introduction of VTO interactive display boards in retailers, allowing virtual engagement with products. Customers will be able to try on Lucyd’s ranges virtually in-store, as well as on the Lucyd website.
Although Innovative Eyewear earned most of its revenue from e-commerce channels in the first half of 2024, the company has said its growth will be driven by retail outlets. Today’s announcement reaffirms this strategy.
“We are excited to partner with Geenee as they will provide a terrific and fun solution to help guide our customers in their smart eyewear purchases,” said Harrison Gross, CEO of Innovative Eyewear.
“We believe that their fast and flawless VTO experience will enhance sell-through both online and in-store.”