Tekcapital’s Innovative Eyewear has announced its Lucyd smart eyewear will now be sold at Tekcapital’s Innovative Eyewear secures partnership with Berkshire Hathaway’s Nebraska Furniture Mart (NFM), with products available in stores across the mid-west from Black Friday.
The placement is the latest in a series of partnerships revealed by Innovative Eyewear that cement an extensive distribution network spanning multiple online retailers and brick-and-mortar stores.
NFM operates big-box stores in Omaha, Nebraska, Des Moines, Iowa, Kansas City, Kansas, and Texas. Several of these stores will soon offer Lucyd eyewear, which Lucyd digital display boards will promote.
Warren Buffett’s Berkshire Hathaway has a majority stake in Nebraska Furniture Mart (NFM), one of the US’s most prominent consumer goods stores. In 1983, Buffett famously bought the stake in the company based solely on his experience of the store, foregoing the extensive due diligence usually associated with such deals.
Berkshire Hathaway shareholders are offered discounts at NFM stores during specific periods of the year.
In recent years, NFM has diversified into a range of consumer goods, including children’s toys and personal care products. Lucyd’s placement will fall under the personal care and wellness lines NFM is actively expanding.
This partnership will provide another vital distribution channel for Lucyd’s existing designs, including the recently launched smart safety eyewear, and the Reebok-licensed smart eyewear, due to be launched in the coming months.
“NFM is a highly regarded and well-established retailer, and we are thrilled to work with an esteemed Berkshire Hathaway company,” said Harrison Gross, CEO of Innovative Eyewear.
“NFM has provided a destination shopping experience for nearly a century, and I believe their passion for groundbreaking retail experiences is an excellent match for our unique designer smart eyewear. We believe this new category represents an important step forward in eyewear, providing safer, open-ear audio for active lifestyles, and wearable utility that makes information and communications more accessible. This holiday season, go to NFM Optical to Upgrade Your Eyewear®.”
The partnership comes as NFM ramps up its efforts to grow its wellness business and increase its online presence.
“With the recent expansion into the Wellness sector with NFM Optical, we are able to provide cutting edge technology and new and innovative optical solutions to our customers,” said Rob Roggeveen, Senior Optical Buyer at NFM.
“Lucyd’s selection of smart eyewear offers another level of service that we can offer our prescription and non-prescription Optical customers. This is something special that opens up a whole new world for eyeglass wearers.”