Travelodge revenue driven by “SuperRooms”

Travelodge revenue driven by “SuperRooms”

Travelodge posted a 6% increase in revenue in its results on Monday, driven by the success of its “SuperRooms”.

Total revenue for the six months ended 30 June amounted to £337.3 million, up 6% compared to the £318.2 million figure recorded the year prior.

The increase in sales was driven by a strong contribution from its recently opened new hotels, Travelodge said, also benefitting from its new “SuperRooms”.

“SuperRooms” now account for almost 5% of total sales, having been in operation for only two years. The rooms are a new option which provide customers with extra comfort and can also be found in Travelodge PLUS hotels.

Travelodge added that ten new hotels were opened in the first half of the year.

The company added, however, that it remains cautious on its short-term outlook and that “the UK continues to be in a period of political and economic uncertainty and there are well known cost pressures impacting the wider hospitality and leisure sector”.

“It’s quite a tough market out there, but Travelodge has continued to outperform despite the challenging conditions,” Peter Gowers, Travelodge Chief Executive, said in a company statement.

“We’ve been investing in greater choice for customers while maintaining our reputation for low prices, helping us attract more and more people looking to make their travel money go further in these uncertain times,” the Chief Executive continued.

“Against the backdrop of Brexit uncertainty and a slowing economy, there are clearly some challenging trends to deal with. At Travelodge we’re focused on what we can do, which is deliver value to our customers.”

“We’ve been steadily investing to modernise our hotels, adding SuperRooms across the country and launching the new Travelodge Plus format to offer that little bit more choice, while maintaining low prices to stay true to our roots. With all the political and economic uncertainty, we naturally remain cautious about the short-term outlook. But in the longer-term, the fundamentals for low-cost hotels remain good, and with our clear brand proposition and strong development pipeline, we are well positioned for the future.”

As the Halloween Brexit deadline approaches, uncertainty concerning the nation’s future prevails.

But, for visitors coming abroad, research revealed earlier on Monday that now might be a good time for a trip to the nation’s capital as the weaker pound has lowered costs for foreign visitors.