The World’s largest advertising company, WPP, has reported a third-quarter like-for-like net sales growth of 3.3%; 1% higher than in the first half.

This acceleration in sales has been due to good demand in Germany, Spain and the U.S., whilst also having slightly improved trade in China.

This growth in sales has led to analysts believing that WPP will continue to benefit in the fourth quarter, helping the company hit its full year forecast of net sales of more than 3%.

WPP, who handles the advertising for brands such as Ford and Unilever, have reported that they will continue into the fourth quarter cautiously due to low and even deflation in many countries, which limit their ability to increase prices.

Last week, Publicis, WPP’s rival fell short of expected results due to an “unusually large” number of clients cancelling or postponing advertising campaigns.

In the last month, shares in WPP rose by 8%


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Safiya focuses on business and political stories for UK Investor Magazine. Her interests include international development, travel and politics.