Mattress seller eve Sleep (LON: EVE) is a great example of how overhyped companies can gain a fancy valuation, but the share price will slump when they get nowhere near to meeting expectations.
A Channel 4 programme brought eve Sleep to the attention of the consumer and investing public. That may have prompted an earlier flotation than might have happened, although it is difficult to know. This was certainly an immature business.
High hopes, low results
In 2016, prior to flotation, revenues were £12m and losses were nearly as high. Yet, when the company joined AIM in May 2017 it was val...
