It’s January which means one thing – Veganuary is back. Participants of the challenge switch to eating a plant-based diet, known as a vegan diet, for a month and remove all animal products from their system.
Veganism may seem extreme, but it actually boasts a variety of health an environmental benefits. Consumers of a vegan diet make the switch in hope to reduce their carbon footprint and adopt a generally healthier lifestyle.
Though Veganuary only lasts for the month of January, many people follow a vegan diet permanently.
Whether you agree with Veganism or not, one thing is certain – Veganuary is very popular. Indeed, the campaign saw a record-breaking 250,310 people from 190 countries take part in 2019.
A growing number of UK restaurants have begun to cater for vegans as there is profit to be made, especially in the month of January.
Greggs (LON:GRG) said last year that the launch of its vegan sausage roll helped boost an exceptional sales performance.
Indeed, the bakery chain saw hundreds of thousands of vegan sausage rolls sold in the first week of the product’s launch.
This year, Greggs has launched a new vegan steak bake. It mirrors some of the original steak bake’s classic features, but it’s plant-based.
The time has come. pic.twitter.com/AUP82hPcBj
— Greggs (@GreggsOfficial) January 2, 2020
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Elsewhere, the fast food restaurant chain KFC also decided to take advantage of Vegaunary’s popularity and cater for the diet, launching an original recipe quorn fillet plant-based burger.
Subway joined in too, launching a meatless meatball marinara “for everyone”.
You asked so we did! Now there’s a Meatball Marinara for everyone! Try the new Meatless Meatball Marinara today #YourWay #MIWYW
— Subway® UK (@SubwayUK) January 2, 2020
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These are just a few examples of what’s on offer this month. Next time you see a vegan special on the menu, why don’t you give the product a go? You could be pleasantly surprised by how similar it tastes to its original meat version.