As inflation is pushing up the price of groceries, the average shopping bills are set to rise by £180 this year.
Kantar has found that annual grocery price inflation jumped by 3.8% in the last four weeks.
“Like-for-like grocery price inflation, which assumes that shoppers buy exactly the same products this year as they did last year, increased again this month,” said Fraser McKevitt, head of retail and consumer insight at Kantar.
“Taken over the course of a 12-month period, this 3.8% rise in prices could add an extra £180 to the average household’s annual grocery bill.”
“We’re now likely to see shoppers striving to keep costs down by searching for cheaper products and promotions. Supermarkets that can offer the best value stand to win the biggest slice of spend,” he added.
Shopping habits are also changing. Supermarket sales fell 3.8% over a 12-week period and basket sizes are 10% smaller than they were in January 2021.
“Changing habits were most marked in London, where take-home sales of food and drink decreased by 11%. This suggests that people in the capital were the quickest to embrace eating out in cafés, pubs and restaurants, as many of us returned to city centres,” added McKevitt.