Eve Sleep has secured a retail partnership with DFS which saw the company’s share price nearly doubled on Wednesday, sending Eve Sleep straight to the top of the FTSE AIM All-Share Index on the day.
Eve Sleep shares were trading 88% higher at 3.3p following the news on Wednesday.
DFS is reportedly set to stock Eve Sleep’s Original and Premium Hybrid model mattresses on its website first, alongside a selection of Eve Sleep bedframes.
The partnership has also committed to a later wider rollout to DFS national showrooms, with both parties having confirmed plans to extend the ranges at a later date.
The partnership is scheduled to go live on the DFS website on March 3 2022.
“We are delighted to be partnering with eve to add their best-in-class mattresses to our range, to support awareness of our bedroom furniture products; deliver even greater choice for our customers; and provide the opportunity for customers to conveniently add an eve mattress to their DFS furniture order,” said DFS head of home John Rastall.
Eve Sleep CEO Cheryl Calverley added: “We’re incredibly proud to announce this partnership with the UK’s foremost furniture retailer, which recognises the strength of the eve sleep product range and brand.”
“This is a very exciting partnership for eve as DFS seek to extend their ‘comfort’ positioning beyond the living room and bring eve’s award winning mattresses to a wider audience.”