Oakley Capital Investments has announced that it has agreed to acquire a majority stake in XTEL, a leading provider of revenue management and trade promotion software for consumer packaged goods companies.
Oakley Capital Investment’s indirect contribution through Fund VI is expected to be up to around £33m.
XTEL’s platform helps food, beverage and household brands plan, manage and optimise the trade promotions they run with retailers, analysing large volumes of sales, pricing and financial data to improve profitability and drive revenue growth.
The company has a long list of blue-chip clients, serving more than 400 global brands, including Unilever, PepsiCo and Johnson & Johnson, and supports over €350bn in annual trade spend.
Oakly highlighted that XTEL operates in an $11bn CPG software market supported by structural tailwinds such as margin pressure, retailer consolidation and growing omni-channel complexity, with AI adoption accelerating demand.
The business has delivered strong, profitable growth, including annual recurring revenue growth of around 40 per cent CAGR over the past three years.
Oakley intends to draw on its track record with European software businesses to drive international expansion and M&A, supporting XTEL’s growth in markets such as Latin America and Asia-Pacific while strengthening its AI capabilities and go-to-market strategy.