Seeing Machines shares were higher on Thursday after announcing it had won a $31 million expansion of an existing automotive production programme with a major European carmaker, deepening one of its established commercial relationships at a time when in-cabin sensing is moving firmly into the mainstream.
The deal widens deployment of the company’s Driver and Occupant Monitoring System across additional vehicle models, with production slated to begin in the second half of 2026.
Delivered through a key Tier 1 partner, it extends programmes already running in China, the United States and Europe.
Paul McGlone, CEO of Seeing Machines, said: “This expansion is a significant milestone for Seeing Machines and reflects both the strength of our technology and the depth of our existing OEM and Tier 1 relationships. The addition of further vehicle platforms demonstrates the opportunity to grow program value over time as customers broaden deployment across their model portfolios.
This is a further phase of adoption by an OEM that already trusts the technology in production, pointing to a customer scaling up rather than testing the waters.
Looking at the bigger picture, carmakers are rolling out driver monitoring across a broader range, driven by tightening safety regulations and buyers who increasingly expect it as standard.
Today’s deal follows a recent $11m win with a Japanese OEM. Seeing Machine shares were 7% higher at the time of writing.