Aldi reported a record week of sales during the week before Christmas.
The discount supermarket said that sales were up by 10% compared to the same period the year previous.
Sales were boosted by “Specially Selected” and “Exquisite” lines offered by the supermarket.
Aldi, which has 800 stores in the UK, has a supermarket share of 7.6% and hopes to have 1,200 stores opened by the end of 2025.
“Our Christmas range was the largest and most innovative yet and caught the imagination of our customers, who visited our stores in record numbers,” said Giles Hurley, the supermarket’s Aldi UK chief executive.
“Although we saw strong growth across all key categories, the standout performance was in our Specially Selected brand where shoppers treated themselves to premium products for a fraction of the price they would have paid elsewhere for similar quality products.”
“A key factor behind our record performance was the collective commitment, energy and enthusiasm of all our colleagues, and I want to thank them for all their hard work at this exceptionally busy time.”
The rest of this week will have trading updates from Tesco (LON: TSCO), Sainsbury’s (LON: SBRY), Morrisons, Marks & Spencer (LON: MKS) and Waitrose.
High competition from Aldi and Lidl has forced supermarkets including Morrisons (LON: MRW) to cut prices. Morrisons said on Monday it will cut the price of more than 900 products.
“We’re listening to customers who are telling us that their budgets will be stretched in January, so we are cutting every penny we can on the essentials that will help them feed their families,” said Andy Atkinson, its marketing director.
