Bounce back or decline: boohoo

Everything seems to be going wrong for online fashion retailer boohoo (LON: BOO) with tougher trading conditions following the 2020 lockdown boost and a shredded corporate reputation.

This has led to the share price slumping by nearly two-thirds since the beginning of 2021, having previously reached an all-time high in June 2020. The ASOS (LON: ASC) share price has halved during 2021, so boohoo is not alone in finding trading in the online fashion market to be tough. However, ASOS does not h...

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