Countdown to Christmas: John Lewis Christmas advert

The countdown to Christmas has begun, and John Lewis & Partners, together with Waitrose & Partners, have released their yearly advert for the festive season.

Watch the advert below:

This year, the advert features #ExcitableEdgar who attempts to fit in with the community but finds his fire-breathing just doesn’t seem to work in a land set in ice.

As always, the heartwarming ending is enough to make even the least festive of viewers excited about the upcoming Christmas season.

Last week, Marks & Spencer (LON:MKS) launched its Christmas add which involves cast dancing to House of Pain’s Jump Around.

As for John Lewis, #ExcitableEdgar was trending on Twitter on Thursday morning. The character even has its own account on the social media platform:

https://platform.twitter.com/widgets.js

Fans of the advert expressed their emotions around the character, which seems to have touched the hearts of many:

https://platform.twitter.com/widgets.js

Partners have also shared their positive feelings towards the advert:

https://platform.twitter.com/widgets.js

Even Pizza Hut responded to the adventures of #ExcitableEdgar

https://platform.twitter.com/widgets.js

Last Christmas, the John Lewis Partnership reported an 11% growth in sales on Christmas Eve.

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