DeadHappy, a digital-first insurance provider, has surged past its £1.5M crowdfunding target on Seedrs and is now overfunding with more than £2.3M raised from over 850 investors.
As the company approaches their stretch target, the crowdfunding campaign will remain open for a limited time only, closing on 9 October 2020: Click here to invest!
RIP long boring forms – hello DeadHappy
Recognised as one of the 15 exciting FinTech companies to watch in 2020, DeadHappy is on a mission to disrupt the £3.7bn life market by introducing a unique deathwish-based, pay-as-you-go life insurance product. Adopting a ‘digital-first’ approach, the company has taken a step away from the complex, expensive and boring world of traditional life insurance. Their streamlined online process – optimised for smart phones and tablets – allows customers to answer only four medical questions and obtain life insurance cover in under five minutes. The process is fast, transparent and hassle free.
Since launch, the company has insured over £1bn of cover and has had overwhelmingly positive customer feedback, with an NPS of 86 and a Trustpilot score of 4.9, from more than 500 reviews.
Life insurance to die for
Equipped with the idea of helping people think, talk and plan for what they want to happen when they die, DeadHappy offers a life insurance product based on deathwishes. Deathwishes help customers identify their life insurance needs and gives their life insurance plan some real, tangible meaning.
“Our Deathwish platform helps customers specify how they want their insurance payout to be used, such as pay off your mortgage or send your family on holiday,” says Phil Zeidler, Co-founder of DeadHappy. “Crucially, it acts as a catalyst to thinking about what you’d like to happen when you die and helps to open up those conversations with your loved ones.”
Launched in February 2019, the company’s ‘Deathwish Platform’ has seen over 120k deathwishes created to date.
DeadHappy’s current crowdfund follows £5.5m investment to date from notable VCs Octopus and eVentures, both of whom are reinvesting in this round.
“As we look forward to the next stage of development for this company, we’re really excited to support them on their mission to change people’s attitudes to death,” said Malcom Ferguson, partner in Octopus Ventures.“And hopefully go some way to fixing the chronic underinsurance that exists in this sector.”
Why we invested in DeadHappy – Octopus Ventures from DeadHappy on Vimeo.
DeadHappy plans to use the funds raised to continue its rapid growth through marketing investment, launch new products, and accelerate the on-boarding of partners and sponsors.
The company’s round on Seedrs is set to close on the 9thof October 2020.