Premium beverages brand owning firm Distil PLC (LON: DIS) has seen its share price dip sharply despite its latest round of results reporting an incremental growth in profit.
Growth led by marketing
The company attributed the slight growth in profit to an increased focus on marketing, which it said drove annual revenues up by nearly a fifth.
The Company’s performance was improved by a 48% rise in spending on advertising and promotion to £0.688 million from £0.465 million on-year.
This pushed gross profits up 22% to £1.429 million for the year ended March 31st 2019, with margins following suit, up from 58% to 60% during the year. The revenue spike of 19% to £2.4 million also drove operating profit before tax to increase to £0.160 million from £0.157 million on-year.
Distil comments
“I am pleased to report another strong set of results with growth in revenue, profits and gross margins supported by increased marketing investment in our brands,” said Distil Executive Chairman, Don Goulding.
“We will continue to invest in our brands through marketing and promotion which will be particularly important as we anticipate UK consumer confidence will naturally remain fragile through this calendar year. The initial response from the on-trade to our new caramelised pineapple spiced rum is very positive and we look forward to its full launch later this year.”
Trading update
The Company added to the update that it predicted steady progress in the spirits market in both the rum and gin brackets.
Shares are currently trading down 18.42% or 0.35p at 1.55p a share 10/06/19 14:16 GMT.
