Ferrari has filed for an initial public offering, with plans to list around 10% of its shares on the New York Stock Exchange.

The exact share number and price has not yet been disclosed by the company, who is 90% owned by Fiat Chrysler Automotives; who have one of the highest debts in the industry. The company plans to use the funds from the flotation to help finance its plan to boost sales by 60 percent by 2018. The other 10% is owned by Piero Ferarri, the son of Ferrari’s founder.

The company will be floated in New York, and may seek a secondary listing in Milan.

Share price of Ferrari will depend strongly on the performance of their Formula 1 team, Scuderia Ferrari. They also receive a high income from sponsorship, commercial and brand, which covers merchandising, licensing and royalty income.

Share performance may be further affected by the company’s loyalty voting program, which seeks to reward shareholders who are willing to hold their shares for at least three years with special voting shares.