This is the first in a series of articles on adtech companies. Digital advertising is taking a greater share of overall advertising revenues, but companies are increasingly questioning whether they are getting value for money.
Advertisers are spending billions of pounds on mobile and online and they want to make sure they are reaching the right potential customers. These are still developing areas. Older advertising types, such as TV advertising, can also still be refined.
Mporium (LON:MPM) has developed technology that enables adverts to be broadcast/published at a time when consumers are more likely to respond. That could be due to the programme being broadcast or a specific element in a programme.
At the beginning of this year, Mporium unveiled a significant contract with claim...