Signing up clients is one thing but making them pay is much more difficult. That is particularly true when they receive a service for free for some months. OnTheMarket (LON: OTMP) is finding this out and the achievement of a significant profit is getting further away.
OnTheMarket is a portal that enables estate agents to promote the homes that they are trying to sell. This is an alternative to other portals, such as Zoopla and Rightmove. Many of the estate agency clients also have a stake in OnTheMarket and more shares are being issued as incentives to agencies.
Housebuilders are also ...
