Fast fashion clothing group Quiz (LON:QUIZ) saw shares rise over 5 percent on Wednesday, as its marketing revamp begins to take effect.

The group hired a new head of marketing, Lesley Morton, in September 2017, who launched a more widespread marketing campaign and a collaboration with Love Island star Gabby Allen.

Group revenue rose 35.2 percent in the six months to September, from £41.5 million to £56.1 million. Profit before tax rose by 31 percent to £4.8 million, driven by a 204 percent increase in online revenue to £13.8 million.

Underlying international sales increased 26.1 percent to £10 million, with revenue from UK stores and concessions increasing by 15.2 percent to £32.3 million.

Tarak Ramzan, Founder and Chief Executive Officer, said he was “pleased to report a very good performance for the QUIZ brand in the first half of the financial year”.

“The Group’s strong performance is a reflection of the growing awareness of the QUIZ brand and increasing demand for our products that offer the latest glamorous looks and occasion wear at great value.

“Current trading has remained strong since the period end and, underpinned by our strong collections, the Group enters the important Christmas trading period with good momentum. The Board remains confident of delivering growth across all channels for the full year.”

Shares in Quiz are currently trading up 5.75 percent at 166.55 (1100GMT).