Online fashion retailer Sosandar (LON: SOS) doubled its revenues last year and it has adapted well to COVID-19 conditions.
Sosandar immediately sharply reduced its television advertising so that cash was preserved. It takes longer to turn the investment in television advertising into paying customers, so the company is still benefiting from the investment.
The company’s deal with Clipper Logistics means that it has the ability to be flexible with its warehousing requirements. Stock levels were also managed so levels did not get too high.
2019-20
In the year to March 2020, revenues jump...
