Joint CEO's of Sosander: Ali Hall and Julie Lavington.

Sosander expects to announce a 407 percent increase in first-half revenues compared to the same period last year.

The online fashion retailer revenues for the year up to September 30 to reach £1.84 million thanks to growth in orders and customers.

“The business has made substantial progress over the first six months of the year, and we are delighted to have delivered such strong growth in revenues, orders and new customers. We have successfully raised £3 million following strong institutional investor interest in the company,” said joint CEO’s, Ali Hall and Julie Lavington in a statement.

Sosander has bucked the retail trend, where many retailers including French Connection have reported a fall in sales and profits leading to widespread store closures. 

The fashion retailer has driven customer base by focusing primarily on brand appeal and brand awareness through social media platforms including Instagram and Facebook, which have seen a growth in following by 193% and 129% respectively.

The last six months have seen more frequent orders and a higher basket size, highlighting the growing customer loyalty to the fashion retailer.

Hall and Lavington added:

“Pleasingly, this has been accompanied by a growing number of repeat customers and an increased average order value, as those customers already recruited become brand ambassadors. Our clothes have become a mainstay in our customers’ wardrobes – including celebrities – and we are proud that our garments are being worn by high profile actresses, TV presenters, sports stars and social media influencers.”

“At the same time, we have been able to make key operational progress that will further enhance the customer experience and have increased the efficiency of our marketing spend. Momentum has continued into the important Autumn/Winter period and we look forward to the rest of the year confidently.”

Shares in the group (LON: SOS) are trading up 6.95 percent at 38,93 (1056GMT).