24/12/2015
Introduction
We have found clear winners and losers in this survey, this article will outline our findings and implications for the share prices of the concerned in 2016.
We will firstly outline the findings then conclude the implications central to the purpose of our study.
Sainsbury’s has attracted more Christmas shoppers this year (2014: 16.67%, 2015: 19.84%) whereas Tesco’s share has fallen (2014: 30.95%, 2015: 27.78%).
We feel this could play out in 2016 with Tesco underperforming Sainsbury’s shares as Sainsbury’s attract those shoppers who are turning away from Tesco.
There was little difference in the number of customers Morrison’s had through their doors but Asda suffered with a small decline.
The big winners of this year’s Christmas shopping activities have been, as many of you may have guessed, Lidl and Aldi. Both of their market share as markedly improved and appear to have benefited from savvy Christmas shoppers seeking bargains.
