Bidstack shares up 15% on in-game advertising deal with Ubisoft

Bidstack shares up 15% on in-game advertising deal with Ubisoft

Native in-game advertising platform, Bidstack Group plc (AIM:BIDS.L) saw its shares rally as it announced it had signed an exclusive partnership with Ubisoft (EPA:UBI).

The deal provides that Bidstack will provide in-game advertising for Ubisoft’s ‘Hyper Scape’, a ” futuristic, free-to-play, urban battle royale game that was officially launched on 11 August 2020″.

The advertisements will be delivered across Hyper Scape-compatible gaming platforms, including Xbox One, Playstation and PC. According to the company, today’s partnership follows Bidstack’s supply-side strategy to focus on partnering with world-leading game developers, in an effort to incorporate their native in-game advertising technology into their games.

Bidstack response

Commenting on the deal and its potential forthe Group, company CEO James Draper stated:

“This deal shows the progress the business has made over the last two years. The team at Ubisoft has become a close partner, and together we’re excited to empower advertisers to run campaigns within the cross-platform battle royale Hyper Scape.”

“We look forward to delivering true ‘virtual out of home’ advertising campaigns into these open world gaming environments together with our global relationships with game publishers and developers, agency holding groups and brands direct.”

“This agreement signifies another major milestone for not only the Company but the native in-game advertising industry as a whole.”

Investor notes

Following the update, Bidstack shares rallied over 20% before settling down to a 15.29% or 0.77p rally, up to 5.82p a share 15/09/20 11:40 BST. This price is a 77.80% decrease versus the same day last year, but still ahead of its year-to-date nadir of 3.00p in mid-March.