After going into administration last month, viral news website Unilad has been bought by rival LadBible.
Owner of Unilad, Bentley Harrington, collapsed with £6.5 million worth of debts including the £1.5 million it owed to the HMRC.
The website employs over 200 employees at the editorial office based in Manchester. LadBible has said that it will keep the businesses separate and there will be no job losses.
“As of today, LadBible Group and Unilad Group are now united under the same roof. This transforms the media landscape worldwide,” said LadBibe in a statement.
“Bringing these brands together makes us the largest social video publisher ever, and a youth media brand to be reckoned with, having over 120 million followers across our social channels. In August alone, our combined videos were viewed 4.5 billion times.”
The amount that was paid for UniLad has not been disclosed.
Both companies are the two biggest publishers on Facebook including the platforms BBC, CNN and the New York Times.
Andrew Poxon and Andrew Duncan, of Leonard Curtis Business Rescue and Recovery, who were the join administrators said in a statement that they had “identified a purchaser and worked with those concerned to deliver a positive outcome for all stakeholders”.
