Room share platform that uses algorithms to match tenants by personality makes UK’s Startups 100

Ideal Flatmate, a leading room share platform, has made the UK’s top index of disruptive businesses that have been launched in the past five years.

Operated by, the Startups 100 showcases new businesses which demonstrate innovation, economic impact, solid financials and the ability to scale.

Ideal Flatmate joins names from previous years such as Deliveroo, Notonthehighstreet and Monzo.

“Congratulations to all of the companies listed on the Startups 100 this year. We had more entries than ever and the standard was especially high, so being included is a fantastic achievement,” said Bryn Glover, Editor of

“We have a good track record of identifying potential – Deliveroo, Notonthehighstreet, HelloFresh and many more, so we can’t wait to watch the businesses progress over the coming years,” Bryn Glover continued.

The room sharing platform uses scientifically designed algorithms to match potential house mates, in order to ensure they are compatible. Compatibility is based on a range of personality traits, which has enabled much higher tenant retention rates as a result.

The platform was founded by Tom Gatzen and Rob Imonikhe, forming a firm foundation in the nation’s capital since it launched in 2016. The concept has now been rolled out across a variety of major cities in the UK.

“We’ve put a lot of work into delivering a platform that puts the emphasis on people rather than property and I think this is something that resonates with the many who have otherwise had a less than ideal experience when renting in the UK,” Tom Gatzen, Co-Founder of Ideal Flatmate, commented on the announcement.

“While such recognition is great, we’ve still got a long way to go and now that our national expansion is well underway, we’re looking forward to helping landlords and tenants across the UK to find their ideal flatmate,” Tom Gatzen added.

The Startups 100 was invigilated by a range of high-profile business leaders such as the entrepreneur and angel investor Alex Farrell, England and Lions rugby player and CEO Tim Rodber, Instagram influencer and small business advocate Gemma Metcalfe-Beckers (Mutha Hood), engineer, investor, and inventor Gi Fernando MBE and founder and serial entrepreneur and President of MVF Titus Sharpe.

Revolut, with over four million customers in the UK and Europe, was ranked first.

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