Study finds how generous parents are at Christmas

Study finds how generous parents are at Christmas

A study has found that generous parents plan to buy their children’s entire wish list and more this Christmas.

Indeed, a study of 2000 parents of 5-16-year-olds revealed that the average child has requested nine presents, but their parents intend to splash out and buy them at least twelve gifts.

Over a fifth said that technology takes up the majority of their child’s wish list.

Other popular gifts to be found on children’s wish lists are console games, mobile phones and smart watches.

Commissioned by Alcatel, the study also revealed that a tenth of kids are hoping for a gaming chair or smart speaker.

Technology themed gifts can be found on the wish lists of children as young as seven years of age.

“It’s clear from the results tech gifts are sought after by all ages and this can be a big expense for parents, especially if they have more than one child asking for similar products,” William Paterson from Alcatel commented.

“We believe technology should be accessible to all and if children are asking for tablets, or handsets at a young age, parents shouldn’t have to worry about breaking the bank,” William Paterson continued.

“It’s interesting to see parents are buying more gifts than asked for, but spending less, showing that presents don’t have to be ridiculously expensive.”

According to the study, three quarters of parents try to stick to a budget for their child’s gifts, but 84% said that they have exceeded this budget in previous years.

“It’s too expensive” is among some of the most common reasons parents give their children when they do not receive everything they have asked for. “Santa couldn’t find it” and “it was sold out” are also used as excuses.

With less than a week left until Christmas, the day to exchange gifts is approaching fast. However, there are plenty of initiatives to help you do good this festive season.

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