Study finds how generous parents are at Christmas

Last week, John Lewis & Partners, together with Waitrose & Partners, released their Christmas advert featuring the character #ExcitableEdgar.

However, the John Lewis Partnership is not alone in releasing a yearly heart-warming advert ahead of the festive season. We’ve taken a look at what other retailers have produced this year to get consumers excited for Christmas, even if it is still only mid-November.

At the start of November, Marks & Spencer (LON:MKS) released its advert which features a cast dancing about to House of Pain’s Jump Around, all in Christmas jumpers.

Meanwhile, Argos renamed its catalogue to ‘The Book of Dreams’ as a father relives his childhood dreams and plays on a drum kit alongside his daughter.

Sainsbury’s (LON:SBRY) goes back in time with its advert, back to when the British supermarket chain opened its first store:

Like Sainsbury’s, Tesco (LON:TSCO) also takes a trip back in time and looks at 100 years of Christmas deliveries through history:

The health and beauty retailer Boots tries to help viewers find the perfect gift for their friends and family:

The fast food chain McDonald’s (NYSE:MCD) asks viewers if they’re #ReindeerReady and embarks on an adventure with a little girl and her reindeer, beginning as an animation and then transforming into real world events.

Each of the adverts help to excite consumers ahead of the busy festive trading period, where sales are more important than ever for the retailers.

Which is your favourite?