Last week, John Lewis & Partners, together with Waitrose & Partners, released their Christmas advert featuring the character #ExcitableEdgar.

However, the John Lewis Partnership is not alone in releasing a yearly heart-warming advert ahead of the festive season. We’ve taken a look at what other retailers have produced this year to get consumers excited for Christmas, even if it is still only mid-November.

At the start of November, Marks & Spencer (LON:MKS) released its advert which features a cast dancing about to House of Pain’s Jump Around, all in Christmas jumpers.

[youtube https://www.youtube.com/watch?v=IH7Htz_oY3Q]

Meanwhile, Argos renamed its catalogue to ‘The Book of Dreams’ as a father relives his childhood dreams and plays on a drum kit alongside his daughter.

[youtube https://www.youtube.com/watch?v=7GjeHzrn8jg]

Sainsbury’s (LON:SBRY) goes back in time with its advert, back to when the British supermarket chain opened its first store:

[youtube https://www.youtube.com/watch?v=ak5HEPpubhk]

Like Sainsbury’s, Tesco (LON:TSCO) also takes a trip back in time and looks at 100 years of Christmas deliveries through history:

[youtube https://www.youtube.com/watch?v=ocIEskQuKOA]

The health and beauty retailer Boots tries to help viewers find the perfect gift for their friends and family:

[youtube https://www.youtube.com/watch?v=jVmxzBTKd3M]

The fast food chain McDonald’s (NYSE:MCD) asks viewers if they’re #ReindeerReady and embarks on an adventure with a little girl and her reindeer, beginning as an animation and then transforming into real world events.

[youtube https://www.youtube.com/watch?v=v1wXIVYb49E]

Each of the adverts help to excite consumers ahead of the busy festive trading period, where sales are more important than ever for the retailers.

Which is your favourite?