After a period of trial, Disney (NYSE: DIS) launched its long-expected streaming service Disney + on Tuesday. As a result of the launch, Disney’s shares experienced a rise by 3.5%.
Disney +
Disney + overwhelmingly fulfilled Disney’s expectations by attracting more than 10 million subscribers on its first day of launch.
As a result of this success, Disney’s shares increased by 3.5% as a result of overwhelming consumer demand for the new streaming service.
Disney tested its new streaming service in the Netherlands before officially launching the service on Tuesday.
Currently, Disney + is available in the United States, Canada and the Netherlands.
Furthermore, Disney + will become available in the United Kingdom and Ireland next March.
Content
Disney + offers original content as well as a comprehensive library of Disney, Pixar, Marvel and National Geographic movies.
Furthermore, The first 30 seasons of The Simpsons is available on Disney +.
Moreover, Disney + hopes to receive subscribers’ attention by streaming the first live-action Star Wars series “The Mandalorian”.
Offering movies and TV shows that already have a huge audience makes Disney+ a competitive streaming service.
Disney aims to compete with other streaming services such as Netflix (NASDAQ: NFLX) and Amazon (NASDAQ: AMZN).
Consequently, Disney + has a large growth potential due to its already growing consumer demand.
Disney + is available on the internet, iOS, Android, Roku, smart Tvs and game consoles. Disney is also looking into making the service available on Apple (NASDAQ: AAPL) products.
New Marvel movies will be streamed exclusively on Disney+.
Investment
Disney expects to spend at least $1 billion on producing original content on Disney +.
Furthermore, Disney+ aims to increase its investment in producing original content to $2.5 billion by 2024.
All movies and shows on Disney + will be family friendly.
Although Disney acquired Deadpool, it will not be streaming the movie on Disney +.
While Disney will focus on developing Disney+, it will also continue producing movies for theatre release.
Cost
As of now, Disney + costs $7 a month or $70 a year.
Additionally, Disney expects to have at least 90 million subscribers by 2024.
Financial analysts predicted that it would take at least one year for Disney+ to have 10 million subscribers.
Disney+ achieved this growth in one day.
Increasing consumer demand for Disney+ reflects Disney’s growth potential in the future.
