Zobi looks to raise funds to become market leader in home digital security

Cyber security specialists, Zobi, announced they would be launching a fundraising campaign on the equity crowdfunding site, Seedrs. The company is looking to raise funds as part of an investment drive which it says it will use to try and make its brand the market leader in home security and Wi-Fi.

The fundraiser coincides with the company’s plans to ship its first consumer product, Hedgehog, in 2021. The product uses AI and human heuristics to seek out and block suspicious activity and devices on a home Wi-Fi network.

According to Zobi, the Hedgehog allows guests to tap their gadgets onto the security device and gain immediate access to safe Wi-Fi, that prevents any of their personal details from being at risk.

With the funds it hopes to raise on its upcoming Seedrs round, Zobi aims to hire a partnerships and development team, a CTO and a Chair. It also hopes to scale up its marketing and PR activity, expand across different regions and fund prototype and additional feature development.

Speaking on the company’s outlook and growth potential, Founder, Scott Lever, stated:

“Our mission is to keep homes across the country digitally protected and we are looking for new investors who share in our vision to join us on this journey. We are delighted to have already been recognised by tech and business experts alike through several award wins, and we hope this latest round will enable us to make the next step as a brand.”

The company’s statement also boasted that within the last year, Zobi had won the Start-Up Series competition; been selected by Google out of 12,000 start-ups for its Start-Up Grind Global Conference; been invited to join KPMG as one of 11 cyber start-ups for its expert arena and venture matching programme; and even reached the semi-final of The Pitch 2020.

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Senior Journalist at the UK Investor Magazine. Also a contributing writer at the Investment Observer, UK Property Journal and UK Startup Magazine. Postgraduate of King's College London with a specialisation in Business Ethics. Interested in Development Economics and David Hume.