Sosandar losses weighted down by costs

Sosandar losses weighted down by costs

In the latest round of results, women’s online fashion retailer Sosandar Plc (LON:SOS) revealed that its increased revenues had been offset by costs, which had deepened its first half losses.

H1 losses were headed by expansion of administrative and operating costs, which saw Sosandar’s pre-tax losses worsen on-year, from £1.1 million to £2 million. This news came shortly after Sosandar’s fashion retail counterpart, Mulberry Group Plc (LON:MUL) announced an even more disappointing set of results earlier this month.

The firm’s gross margin was up 9% – to 55% – while revenue also spiked to £1.8 million, compared to £0.4 million for H1 2017.

“The exceptional growth in revenue, increased average order values and surge in repeat orders is evidence of how well we are engaging with an under-served market of women,” joint chief executives Ali Hall and Julie Lavington said.

“Trading continues to be in line with management’s expectations and sales momentum has continued post period, with strong trading in the autumn across all product categories including partywear.”

“September and October delivered consecutive record months for revenue, as well as orders, traffic and conversion rate”

Hope for the future of Sosandar?

Recent figures show promise for forward-looking revenues, and sit in line with the optimistic outlook of other UK manufacturers this month, in spite of market and political turbulence.

Sosandar shares are currently trading up 8.84% or 3.01p at 37p 15:51 GMT 21/11/18.