Grand Vision Media Holdings (LON:GVMH) is targeting the middle class in China with an innovative advertising solution.
Targeting China’s Middle Classes
The company, which has been listed on the London Stock Exchange as of June 2018, is deploying 3D technology in popular, high-traffic locations, as part of its targeted advertising strategy.
The firm specialises in glasses-free 3D technology, which is utilised as a means of engaging with China’s growing box office audiences, in turn developing a new advertising approach for various brands looking to crack into the Asian market.
Following their debut on the London Stock Exchange, GVMH raised £1.01 million. The market cap of the firm is currently valued at £21.6 million.
Experienced Management Team
At the helm of GVMH is Chief Executive Jonathan Lo. Prior to having founded the company, he started his career at Ernest & Young in London. He later joined Price Waterhouse Management Consultant’s Hong Kong branch.
The firm’s Executive Director is Edward Ng, a professional fund manager.
Back in 2005, Edward founded Primasia Pacific Mid Cap Fund, which has since been re-named as CAP China Fund. He is also a director for various other companies focused upon investment.
Ajay Rajpal holds the title of GVMH’s non-executive director.
A chartered accountant, Rajpal has worked extensively in Europe, the US, the Middle East, as well as the Far East.
His experience lies in particular with financial management and restructuring procedures.
